SEO Tipster

Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won"t be able to index your pages correctly. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you"re at it.

No links to bad neighbors and no link farms

There are no firm guarantees as to how quickly new sites – or pages – will be crawled by Google and then appear in the search index. Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn"t rocket science, but it does take a little time and dedication. Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories. When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. You probably know the followingsituation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: "lorem ipsum" text).

The Role of Social Media

Mobile optimization considers content, site design, site structure, page speed, and more to ensure that visitors can effortlessly accomplish what they want to do on any mobile device. SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines such as Google. Where SEO analysis gets complicated is in the breadth and depth of data and tools that are available. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. Are internal links as valuable as external links? Now, keywordstuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. To “optimize”for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage.

Auditing an Existing Site to Identify SEO Problems

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Perfect search engine optimisation of the coding will invariable lead to very high page ranking no matter what the type of search engine logic but this alone does not guarantee first page results in the final SERPs (search engine page results). " Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. It’s important to monitor the backlinks your site is accumulating It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises.

Create compelling content

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable. Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today.

Do occasional checks of your keywords

Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to submit a sitemap for each country or region you are targeting. Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Content quality is what will really change your ranking. For thoseof you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page.